LED billboards have been around in the Philippines for some time now. We've seen them since the mid-1990s when GMA company, ImageOne had it atop Robinson's Apartelle in Guadalupe. From that time though, it seems like there never really was relevant content on the LED billboards. Even until today, most LEDs only show looping ads which ironically make the latent dynamic medium as a boringly static one. The only difference between LEDs and static billboards is -movement. That's all. Sadly, no relevance.That was until last week when Steve Jobs passed away. Immediately, we saw relevant content spring up. This LED billboard on EDSA Kalayaan had this to say : Salamat Steve.
Clever content. Timely. Localized.
Nice!
