Monday, August 10, 2015

Nestlé Brand University Tackles Digital Out-Of-Home Media

Out-of-home media veterans Bing Kimpo and Lloyd Tronco recently shared their expertise on Digital Signage and Digital Out-Of-Home media at the Nestlé Brand University, which took place at EDSA Shangrila Hotel on July 27, 2015.

Digital Signage and Digital Out-Of-Home media is the least discussed among digital channels despite the fact that most award winning digital campaigns employ DOOH as a component.



In attendance were the various brand managers of Nestlé Philippines, Inc.










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Thursday, January 1, 2015

Agencies Have To Adjust Their Measurement Criteria for OOH in 2015

There is no doubt that the emergence of the smartphone has created much impact in the lives of today's urban consumer.  It has made our lives much easier but at the same time a little bit stressful too.  Every now and then a red circle with a white number in it pops up in our screen indicating the number of messages or notifications we have to deal with in the growing number of apps on our smartphones.  And because of this, more people are looking down on their phones instead of paying attention to what is out on the street.

This phenomenon of looking down too much on a 5 inch screen inthe palm of one's hand has an impact too on the daily net viewership of a billboard.  For this reason, it is imperative that media agencies who herald their prowess in audience measurement of Out-Of-Home media should really examine their current criteria for determining daily net viewership of an OOH site or panel.

In my recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, I cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client.  Clients and advertisers likewise should be very sure of their purchases in OOH media.  It  pains me to see that so much media money is being thrown away by some clients simply by having their advertisements in OOH sites which were not measured properly.

Thus in 2015, agencies who do have their OOH measurement program will really have to introduce a new factor or criterion given the time OTS audiences are looking down on their phones.  With this, a better number of daily net viewership is derived.



For queries on OOH Media Measurement and Out-Of-Home Media in the Philippines, the author may be reached at oohresource ( @ ) gmail.com

Thursday, May 24, 2012

United Neon's LED on EDSA powered by Avolution

United Neon’s new digital billboard, powered by Signbox and Avolution, transforms Manila traffic display



United Neon, a leading advertising firm specializing in outdoor digital signage in the Philippines, engaged the Philippine’s best known digital signage experts, Avolution Inc, to design their latest LED digital billboard, so as to better monitor and schedule advertising content.
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The impressive eye-catching 5 metre high billboard sits at Edsa Shaw, a popular crossing right outside Shangri-La Hotel In Manila, and is powered by Infobox, an all-in-one digital signage solution by Signbox Microsystems.
United Neon wanted to take digital OOH media to a whole new level. United Neon already used the LED digital billboard in Edsa Shaw for advertisements that could be scheduled on a daily, weekly and monthly basis. However, United Neon were facing difficulties monitoring the advertising material that was being displayed on the LED digital billboard.

United Neon decided to adopt the latest digital signage software technology and chose Signbox Microsystems’ certified partner Avolution Inc. to supply the digital signage system, Infobox. Apart from monitoring and scheduling advertising content better, it also enhanced the capabilities of United Neon to customize the design of the advertising content being played.

“United Neon were quite impressed with our good quality display and the ease with which they can upload content to LED billboards, which might otherwise be difficult to access. The project is a good marketing tool for us as potential clients are immediately able to see real live examples of our work,” says Lea Bermudez, VP Sales and Marketing at Avolution Inc.

The solution facilitated a significant tie-up with Metro Manila Development Authority, the resident traffic control authority in Manila, since this LED billboard is a highly effective means of communication, especially for urgent traffic information. This also spurred on a series of partnerships between Avolution and other LED billboards to display real-time content.

Stuart Lakin, Director at Signbox said, “Avolution have been strong partners of Signbox for many years, and have a fantastic track record of delivering high quality digital signage deployments to customers across the country. This is another example of Avolution’s professionalism and we are delighted to continue our work with them.”

About United Neon
United Neon was established in 1937 by Mr. Paul Lim. Since then, it has allowed different companies the exposure and prominence they need to catch people’s attention and make a lasting impression. Backed by experience, refined through technology and trusted expertise, United Neon helps advertisers create a powerful impact through signs, while providing the most competitive rates and technological excellence.
To date, it has evolved from neon signage to photographic billboards, lampposts, transit ads, projection ads and digital outdoor LED billboards, with a nationwide coverage of over a thousand in OOH inventory.

About Avolution Inc.
Avolution Inc. has defined its role as a facilitator for the creation and execution of an end to end digital signage network. The company focuses on providing digital signage solutions, software customization, content design and management, indoor and outdoor LED display and digital advertising project consultancy. It reaches across multiple business sectors, including public transit, hospitality, food service, retail, entertainment and other public venues, assisting institutions through the medium of digital advertising, with tools like interactive kiosks and digital billboards.

About Signbox Microsystems
Signbox Microsystems Pte Ltd was established in Singapore in 2003. Signbox develops and deploys end-to-end interactive digital signage network solutions. Signbox has grown to be a digital signage supplier-of-choice for several high profile customers and continues to pride itself as one of the worlds most advanced digital signage software platforms. Some of these high profile customers include OCBC Bank, Golden Village Multiplexes, Robinson Department Stores, Tesco, Maybank, Cathay Cineplexes and Singapore Ministry of Defense. For more information on Signbox Microsystems click on http://www.signboxmicro.com/.
Source: Signbox Microsystems

Tuesday, November 8, 2011

Social Media: A Viral Edge In Digital Signage Campaigns


Social media is the new frontier in advertising. A few years ago when online communities started forming and some companies had the bright idea of founding social networking websites to meet the market need for community venues, it was all about a new frontier of communication. Today, it is more than a medium of personal exchanges; social media is now the next platform for marketing.

One major reason why social media is an excellent advertising platform is the fact that it is free. Unless companies choose premium services like verified identities or featured and promoted profiles in social media sites like Twitter, social media is largely free, even for multinational companies.

Aside from its price (or lack of it), social media has become a “viral” platform: a platform that encourages messages and marketing campaigns to be spread as rapidly and as widely as a virus would be if there were an outbreak. This is the reason why, as a brand and as a company, no sensible marketing campaign should leave social media out of the picture.

However, the magic of social media does not happen overnight. Unless your company is a famous multinational, your social media page or profile is in danger of being buried in obscurity unless you position and use its functions the right way. In integrating social media with a digital signage campaign, it is no different.

One key in making a marketing campaign involving both digital signage and social media work is to emphasize prominence, the perfect placement in a digital ad, among other dynamics that will compel passersby (a.k.a. potential leads and customers) to stop, take note of the account and Add, Follow or Like the company’s account.

Contests work best, as everyone loves freebies. The chance to share thoughts and opinions on relevant topics also draws a crowd.

As in other forms of advertising, strategy is key. Study your market, understand what makes them click, and you’ve opened up a new horizon in lead generation for your company. Successfully deployed, the end result will be increased leads and sales.

Here’s to a kickass campaign for you.

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For queries on Digital Out-Of-Home Media and social media, you may email oohresource ( @ ) gmail.com

Tuesday, November 1, 2011

EDSA Guadalupe Northbound LED


Latest 2011 pic of the EDSA Guadalupe Northbound LED.

LED on Tomas Morato corner A. Roces


LED panel mounted on building facade at Tomas Morato Avenue corner A. Roces Avenue, Quezon City.