Social media is the new frontier in advertising. A few years ago when online communities started forming and some companies had the bright idea of founding social networking websites to meet the market need for community venues, it was all about a new frontier of communication. Today, it is more than a medium of personal exchanges; social media is now the next platform for marketing.
One major reason why social media is an excellent advertising platform is the fact that it is free. Unless companies choose premium services like verified identities or featured and promoted profiles in social media sites like Twitter, social media is largely free, even for multinational companies.
Aside from its price (or lack of it), social media has become a “viral” platform: a platform that encourages messages and marketing campaigns to be spread as rapidly and as widely as a virus would be if there were an outbreak. This is the reason why, as a brand and as a company, no sensible marketing campaign should leave social media out of the picture.
However, the magic of social media does not happen overnight. Unless your company is a famous multinational, your social media page or profile is in danger of being buried in obscurity unless you position and use its functions the right way. In integrating social media with a digital signage campaign, it is no different.
One key in making a marketing campaign involving both digital signage and social media work is to emphasize prominence, the perfect placement in a digital ad, among other dynamics that will compel passersby (a.k.a. potential leads and customers) to stop, take note of the account and Add, Follow or Like the company’s account.
Contests work best, as everyone loves freebies. The chance to share thoughts and opinions on relevant topics also draws a crowd.
As in other forms of advertising, strategy is key. Study your market, understand what makes them click, and you’ve opened up a new horizon in lead generation for your company. Successfully deployed, the end result will be increased leads and sales.
Here’s to a kickass campaign for you.
***
For queries on Digital Out-Of-Home Media and social media, you may email oohresource ( @ ) gmail.com
